The Christian Michelsen lecture 2012: Sendhil Mullainathan: Poor thinking
Sendhil Mullainathan studies the day-to-day decisions made by real people, running deep-data studies on groups around the world to tease out patterns.
Sendhil Mullainathan is a Professor of Economics at Harvard University and Founder of ideas42, a non-profit organization devoted to using behavioral economics to create novel policies. His research focuses on behavioral economics, consumer finance and poverty. He has published extensively in top economics journals and has received numerous grants and fellowships including a MacArthur Foundation 'genius grant'. He is also a Research Associate at the National Bureau of Economic Research, a Founding Member of the Poverty Action Lab, and a Board Member of the Bureau of Research in the Economic Analysis of Development. He has recently been appointed Assistant Director of Research at the U.S. Treasury’s newly minted Consumer Financial Protection Bureau.