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Public anthropology is a collective aspiration shaped by generally shared values and intentions within significant sections of social and cultural anthropology. The impetus behind the creation of the journal Public Anthropologist originates in this realm of ongoing discussions and actions inspired by the idea of pushing engagement and participation beyond academic borders. Given that the traditional triadic structure's assessment standards and their financial and political backers are being reshaped by broader social forces beyond the academy and that the audit culture of accountability, that is replacing earlier standards, has significant problems, we need ask: Where do we go from here? In these changing times, how can anthropologists be more relevant to the broader society in the hope of escaping the worse aspects of the audit culture? We need raise our public profile, we need make clear to the larger society anthropology's value in addressing the problems that concern them.