China´s Soft Power in Africa: Emerging media and cultural relations between China and Africa
The conferance is organized by organized by the School of Contemporary Chinese Studies at the University of Nottingham Ningbo Campus in China, the University of Westminster’s Africa Media Centre, and Rhodes University’s School of Journalism and Media Studies.
China has increased dramatically its economic engagement with Africa. At the same time, it has been promoting its soft power on the continent. As important platforms for the promotion of soft power, large investments are being poured into the official media organizations to improve their reporting and broadcasting, including greatly increased and increasing media presence, exchange programmes and training for African journalists, and providing infrastructural and technical support to the media sector in Africa.
The symposium shall address the following topics:
China in Africa as a particular point of focus in media debates
Types of media controversies around China’s involvement in Africa
Soft power by China and ‘going out’ via the media
The representation of China´s involvement in African media
The perceptions of journalists and editors of China´s soft power strategy and the implications of these developments for the liberal democracy model of journalism and media systems in Africa
The effectiveness of China’s soft power media push in Africa
The impact of China’s soft power offensive on journalism in African countries
China’s influence on the balance of power in Africa’s media sector
The Africa media publics’ perspectives of China’s media involvement
China’s model for utilizing the media as a soft power tool in Africa
Implications of China’s media relations for the existing western liberal democracy model
Implications of China’s media push for the global media world order