This paper is a critical commentary on developments within anthropological theory commonly subsumed under the term "postmodernism". It is argued that recent textual experiments in anthropology are modern rather than postmodern endeavours, and that attempts to analyse the rhetoric of an ethnography as well as assertions contained in reflexive ethnographic accounts make sense only in reference to more conventional ethnography. Towards the end, the possible roles that anthropology may play in relation to current debates on economic liberalisation and political liberalisation are briefly sketched.