Development organizations seek to improve support for gender reforms, especially among populations who might undermine implementation. Yet, little is known about how policy advocates shape citizens’ views. Using a framing experiment implemented among 1,704 Malawians embedded in the LGPI, we randomly assigned respondents to six groups to receive a control or endorsement of gender quotas or land reform from women’s organizations (WOs) or western donors (WDs). We propose an interest theory of public opinion formation and find that, overall, WOs or WDs are as effective as the control for quotas, but cause backfire effect for land reforms—highly sensitive issues threatening men’s interests. Effects vary most across respondent gender, with messengers generally causing backfire effects among men, but having either no impact or a positive impact among women. Our results extend the governance literature by disaggregating gender issues and questioning whether endorsement-based campaigns improve support among populations with entrenched interests.
Gender, regulation, and corporate social responsibility in the extractive sector: The case of Equinor’s social investments in Tanzania
Siri Lange,Victoria Wyndham
Women's Studies: International Forum
Prevalence, drivers, and review of the literature on the effects of interventions to reduce the prevalence of female genital mutilation
Mari Norbakk and Liv Tønnessen
Literature review on effects of interventions to reduce the prevalence of child marriage